Facebook's global head of technology will speak to attendees of the WVU Integrated Marketing Communication graduate program's INTEGRATE 2013 conference today from 7:30-9 p.m., the university announced.
Jane Schachtel, who is a 1988 school of journalism alumna, will discuss trends in the global marketing industry, explaining how professionals can use technology marketing to promote their brand.
According to the university's news release, Schachtel joined Facebook after working as a director of social media for Bing and MSN. She additionally started her own consulting firm where she helped start-up and enterprise clients with product positioning, corporate branding, digital marketing and social media strategies, the release continued.
"We're excited to bring in a high-level executive engaged with such a prominent online brand to meet with our students, faculty and conference attendees," Chad Mezera, director of online programs for the school of journalism said in the news release. "Jane's keynote address will be an incredible opportunity to hear from a technology and digital marketing pioneer."