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Juli Hatcher Mock

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JH Records Research Inc.
Beckley, 33

Unlike many of her peers, Juli Hatcher Mock doesn't participate in Facebook or Twitter — or any other social media. "My husband and I both gave up social media on Jan. 1, 2013," she said.

It's a part of her attempt at maintaining balance between work and home — something especially tough for a successful business owner.

"I got married in August of 2013 and prior to that, work was my life," she said. "I spent eight years starting a business and working toward that. I'm still struggling with maintaining a balance to be honest."

She graduated from West Virginia University in 2003 with a degree in political science, minoring in history.

Mock and her husband are big Mountaineer fans and their past travel log proves it.

"We have season tickets to both football and basketball games," she said. "We also travel to a lot of away games."

The school's recent conference switch to the Big 12 changed its faithful fan's itineraries as well.

"One of my favorite trips was to the annual Big East basketball tournament," Mock said. "We went six years in a row, so I was pretty upset when that changed. There's something really special about basketball in New York City."

A business owner since the age of 25, Mock offered advice for those contemplating starting their own companies.

"You really have to take a leap of faith," she shared. "You have to keep pushing forward. Take that next step. Trust your instincts. 

"The fear of failure is always going to be there, but you just have to keep doing what you do and it works out for you. You'll get through it."

There are advantages to owning your own company, and concerns that must be addressed, she said.

"I like being in charge," Mock said. "I've been all over West Virginia and met a lot of great people along the way. It's great for my personality, because I love being out and doing things.

"The first four years, I worked days, nights and weekends," she added. "You're always on duty. Sometimes I look up and it's 1 a.m. and I'm still working. But I'm motivated to achieve more. Every year, I set my goals a little higher." 

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