Although he was born in Morgantown, Aaron Williams and his family moved to a small town in Massachusetts when he was just a few months old due to his father relocating for a job.
But the mountains called him back home.
"When I graduated high school," he said, "I decided to go to West Virginia University. Then I had an internship doing news and sports at WBOY, but I realized there were a lot of opportunities behind the scenes.
"There was an opening for a producer and I took it. I continued to get promoted, and eventually there was a news director opening. I may have been a little too young and inexperienced at the time, but the general manager took a chance on me. I was dedicated, and I think he saw that."
Williams has kept West Virginia as his home ever since. Even his parents moved back to the Mountain State, now residing in Fairmont.
Moving to a larger market is a draw for many people in the television industry, but Williams recognizes the advantage of homegrown talent.
"I've seen a lot of people move on to larger markets," he said. "But I realized that I wouldn't enjoy doing what I do anywhere that I wasn't connected to. It's important to be able to keep people informed. We get a chance to help people and organizations. When you do that, having a local connection, it's very rewarding."
Williams said having an understanding of the state and its people gives you perspective.
Williams keeps a quote on his desk, a saying that he heard from a high school teacher who heard many students complain that "life's not fair."
"He said, ‘Life isn't fair. Birds eat worms; that's not fair to the worm,'" Williams recalled. "Fair is just not realistic."
Williams said he tries to maintain a healthy balance between work and home. His wife of 11 years, Allison, and 13-month-old son, Benjamin, have helped bring it into focus.
"It wasn't always like that," he admitted. "Most of my career I didn't do that well. But having Benjamin has helped put things into perspective. I look forward to going home and being with them."