Bells will be ringing in BelmontCounty, now through December 24th.
The Salvation Army held its annual kettle kickoff at the Ohio Valley Mall Thursday afternoon.
Salvation Army officials said the need is more extreme this year than ever.
Their "giving tree" with children's names for people to shop for provided gifts for more than 1,000 kids last year, and this year the numbers are even higher.
They expect 700 families will need holiday food baskets.
"Some are just not able to get a job. The job market can just not support their family. And some are just working people, just trying to make it. And with different expenses in their household, they just can't make it right now," said Major Louis Patrick, Belmont County Salvation Army.
Here's how you can help.
Choose a name or two from the children's giving tree.
Have the Salvation Army "elves" wrap your gifts, and give them a donation.